Similar to the FlavorPrint widgets, it was necessary to explore the differences in logging into the site.
Before the users could access the site, we had to find out: Were they returning users? Did they need to register? etc. Each of these user types would interact with the site differently and would have a different log in process. The Axure prototype was integral in discovering blind spots and creating a seamless user experience.
It also gave a good idea of what content we wanted to present to the user at different key times in their experience.